Hailey Bieber Sells Rhode for a Billion.
Hailey Bieber's beauty brand Rhode's sold for a billion with glee, e.l.f. Beauty's the buyer, a deal that's perfect for her family.
Hailey Bieber's beauty line, Rhode, was the name,
Co-founded with love, and a middle name to claim,
Launched in 2022, with a dream to grow,
And now it's worth $1bn, don't you know.
Co-founded with love, and a middle name to claim,
Launched in 2022, with a dream to grow,
And now it's worth $1bn, don't you know.
The 28-year-old model, with a heart so bright,
Sold her brand to e.l.f. Beauty, a wonderful sight,
For $800m in cash, and a further $200m too,
A deal that's perfect, for a beauty brand anew.
Sold her brand to e.l.f. Beauty, a wonderful sight,
For $800m in cash, and a further $200m too,
A deal that's perfect, for a beauty brand anew.
e.l.f. Beauty's thrilled, with a rocketship growth plan,
To take Rhode to new heights, across the land,
With Sephora stores, in the US and UK too,
The brand's popularity, will see it shine through.
To take Rhode to new heights, across the land,
With Sephora stores, in the US and UK too,
The brand's popularity, will see it shine through.
Hailey Bieber's staying on, as chief creative guide,
With other co-founders, who'll lead with pride,
The brand's become popular, on social media's stage,
With viral TikToks, that turn the page.
With other co-founders, who'll lead with pride,
The brand's become popular, on social media's stage,
With viral TikToks, that turn the page.
Pocket blush and peptide lip treatments, the crowd adores,
Hailey's beauty line, has reached for more,
Like Rihanna's Fenty Beauty, and Kylie's cosmetics too,
Celebrity beauty brands, are generating sales anew.
Hailey's beauty line, has reached for more,
Like Rihanna's Fenty Beauty, and Kylie's cosmetics too,
Celebrity beauty brands, are generating sales anew.
Over $1bn in sales, in 2023, that's the score,
According to Nielsen IQ, it's a beauty trend galore,
Hailey's daughter of actor Stephen Baldwin, with a family so fine,
And now a mom, with a beauty brand that's truly divine.
According to Nielsen IQ, it's a beauty trend galore,
Hailey's daughter of actor Stephen Baldwin, with a family so fine,
And now a mom, with a beauty brand that's truly divine.
In her wildest dreams, she never thought it would be,
This successful, this fast, this wild and carefree,
But Rhode's taken off, like a rocket in flight,
Hailey Bieber's beauty line, shining with all its might.
This successful, this fast, this wild and carefree,
But Rhode's taken off, like a rocket in flight,
Hailey Bieber's beauty line, shining with all its might.